How To Overcome Emotional Sunk Costs — If We Can

The theory says sunk costs are irrelevant. Practice shows we can’t help but abide by them.

Marti Purull

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Humans Vs Our Emotional Baggage. Ready for a fight?

In business, a sunk cost is a past expense, money that cannot be recovered, like any funds a company may have released…

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Marti Purull

I’m a musician, but I think every day. So I write every day. Thoughts. Reflections. Life.